About Kelp blue

We harvest cultivated kelp to produce ingredients for agriculture, pharmaceuticals, and textiles.

To restore our planet to equilibrium, or even to abundance, we need to come together to find cost-effective, long term and environmentally sustainable solutions. At Kelp Blue, we believe we’ve found one such solution: growing and managing large-scale Giant Kelp forests.

The process

The Hatchery

The sorus tissue, the fertile material that is found on mature kelp blades, is taken to our hatchery. A safe and controlled environment where we nurture the kelp from near microscopic gametophytes, through to sporophytes - the multicellular leaf-like stage. Once big enough, the sporophytes are attached to a special wire and made ready to be planted in the ocean.

outplanting

At the out-planting stage, the twine is wrapped around our farm structures. Our farm uses lines and ropes onto which the holdfast - the root-like foot of the kelp - can securily attach. Our team of divers will secure the twine to the structures and regularly monitor the progress of the growing kelp.

Engineering

The farms are submerged in the ocean. In the deeper water we have installed structures that are anchored at around 15 metres below the surface – the perfect depth to maximise access to nutrients and light while keeping the young kelp out of the most violent movement of the waves.

marine monitoring

Our dedicated marine monitoring team regularly check on the kelp and keep track of the biodiversity observed. They use a range of different methods including methods like acoustics, visual observations, water sample analysis, and environmental DNA. We also regularly measure water quality and analyze dissolved organic carbon in the lab.

harvesting

Once the kelp grows to maturity and starts forming a canopy, some of the biomass is harvested to turn into sustainable alternatives for industries such as agriculture and packaging. Currently the kelp is harvested by hand, but we are working on a fully-automated solar powered emission-free  harvester which would allow us to significantly scale up our operations.

processing

Our kelp is carefully processed to extract its bioactive compounds. Through innovative techniques, we concentrate these compounds into potent biostimulants that increase crop yield, improve soil health, reduce chemical dependency, and improve abiotic stress stress tolerance.

quality control

Quality control is at the core of our operations. Every batch undergoes rigorous testing to ensure consistent performance, which is crucial for biostimulants to perform consistently in varying agricultural environments. Rigorous testing ensures that our products deliver reliable, optimal results, every time.

R&D

The R&D team valorizes all components of the kelp. Our new products include a bio-based leather alternative, as well as blended fabrics and coatings. We extract alginates and fucoidan, which can be used in cosmetics, nutraceuticals and as input materials for bio packaging or as gelling agents.

how we do it

Innovation is at the heart of what we do. It isn’t just about “tech”, innovation is actually very human— it takes heart, it takes soul; from everyone involved. Because big innovation has big impact on the planet and people.

Meet the team

We are so proud of our hard-working Kelpies, who work tirelessly to make our oceans a little better every day.
Giorgio Privitera
Mediterranean Agri Sales Lead
Giorgio grew up between the sea and the volcano in Sicily, developing a strong bond with the sea and the surrounding natural landscape from an early age. Weekends spent on his uncle’s orange farm exposed him to the realities of agricultural life, giving him firsthand insight into farmers’ challenges and the importance of resilient rural systems. He studied Environmental Sciences and later completed a Master’s at Wageningen University in Biobased and Circular Economy, specialising in innovation for sustainability. His academic path focused on practical, scalable solutions capable of generating measurable environmental and social impact. Driven by a deep connection to the ocean, Giorgio joined Kelp Blue to contribute to regenerative models that strengthen marine ecosystems, improve soil health, and support farmers and coastal communities. Fun fact is that after just five minutes of sunbathing, he gets restless and dives in to explore the beauty beneath the surface.
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Jordan McKay
Factory Operator
Born and raised in Luderitz. Working background Electrical Assistant at a fishing factory and fishing vessels with a level 3 in Electrical. Electronics caught his attention whilst working in the electrical field and he would like to further his studies in Electronics and Electrical. In Jordan’s spare time, he likes to listen to music, podcasts, and cook Curry Chicken (being his signature dish) and of course being the Braai Master when it comes to Braai. He also plays rugby for the local team.
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Latungwa Mwahafa
Quality Control Lead
Ambitious, vibrant and a determined young lady and aspiring biochemist. Her articulate communication style reflects her love for expressing complex scientific concepts in a way that captivates and educates. Latungwa finds inspiration in the symbiotic dance of the ocean waves. Embracing the serenity of her surroundings, she blends her scientific curiosity with tranquility of coastal living. She envisions a future where her work for Kelp blue not only advances scientific knowledge, but plays a crucial role in shaping environmentally conscious practices.
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Jamie Coetzee
Biosystems Lead
Jamie is a passionate scientist with a bachelor degree in Chemistry from the University of Cape Town. She is a dedicated individual who is eager to contribute her knowledge to the innovative work we do at Kelp Blue. With her passion for marine organisms, she is looking forward to challenging and alleviating environmental challenges. Therefore, she loves to challenge and hone her science skills, in search for sustainable solutions. She is also an adventurous indivudal who constantly seeks new challenges. Loves to draw and envision life through several different microscopes. For Jamie, the best way to express herself is through art, style and music.
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Giorgia Greco
Brand & Marketing Operations Manager
Introducing Giorgia: an Italian-American with an international background, she has lived in the U.S., Spain, Portugal, the Netherlands, and France. Drawn to culture and visual beauty, she studied art and philosophy before shifting to graphic design for a more hands-on, creative path. Giorgia has worked with small businesses and NGOs on human rights, sustainable fashion, and women’s health. At Kelp Blue, she combines design with purpose, contributing to something bigger. As a vegetarian since she was nine, she has always cared deeply about animals and the environment. Outside of work, she spends most of her free time exploring cinematic genres and analyzing film!
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Michael Mwinga
Sales & Agronomy Lead Namibia
Michael comes from a background of horticulture and mushroom farming. Before even knowing about Kelp Blue, he had tested 1L of StimBlue+ on various crops he had at home. With success! He joined the company to help farmers realize increased ROI using environmentally friendly products. Michael enjoys learning about everything and anything. On weekends, he can be found fixing or building things, or getting his hands dirty in his little garden.
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Felicity Perry
Managing Director NZ
Raised on a farm in New Zealand, Felicity has worked in international intergovernmental organisations including the International Renewable Energy Agency and United Nations Environment Programme. From renewable energy to sustainable finance, her career has led from technological solutions to the financial system and now to how nature-based solutions and good business can create the change we need. If there is one thing she has learnt, it is that a small committed team – who can laugh! – can achieve great things. Felicity is passionate about people, skiing, adventures and good coffee.
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Daniel Hooft
Founder, CEO
Daniel has over 20 years’ experience in various executive roles gained with Royal Dutch Shell in 7 different countries. He has a track record of delivering extraordinary business results by identifying technical and commercial opportunities and acting on them decisively. Daniel is passionate about the sea and the complex Anthropocene world we live in.
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vision 2029

By 2029, our goal is to remove over 1 million tons of CO2 annually through 70,000 hectares of Giant Kelp farms located 30-100 km offshore from Lüderitz. These farms benefit from the Benguela Current, which is twice as productive as the Chile current and nine times more productive than the California current. This results in a 10%-20% increase in regional fish stocks and biodiversity, creating over 400 local jobs and indirectly supporting 800-1,000 more.

Careers

We’re not a  ‘business as usual’ scale-up. We value originality and creativity, expect a healthy dose of common sense, that you are a problem solver by nature and that you’re comfortable getting on with tasks in an unstructured environment.

If you feel like you’re a good fit, please get in touch. You might be what we are looking for and we don’t even know it.

We’re always on the look out for those who want to join us on our journey to leave the planet in a better place. Send us an email with your resume to newkelpies@kelp.blue

Transform Your Farm with StimBlue+

Ready to boost your yields and enhance soil health? Contact our team of agronomists to learn how StimBlue+ can benefit your farm. Our team is ready to answer all your questions, comments, and requests.

Or give us a call, WhatsApp only:
+32 (0)4 70 80 64 57

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