About Kelp blue

We harvest cultivated kelp to produce ingredients for agriculture, pharmaceuticals, and textiles.

To restore our planet to equilibrium, or even to abundance, we need to come together to find cost-effective, long term and environmentally sustainable solutions. At Kelp Blue, we believe we’ve found one such solution: growing and managing large-scale Giant Kelp forests.

The process

The Hatchery

The sorus tissue, the fertile material that is found on mature kelp blades, is taken to our hatchery. A safe and controlled environment where we nurture the kelp from near microscopic gametophytes, through to sporophytes - the multicellular leaf-like stage. Once big enough, the sporophytes are attached to a special wire and made ready to be planted in the ocean.

outplanting

At the out-planting stage, the twine is wrapped around our farm structures. Our farm uses lines and ropes onto which the holdfast - the root-like foot of the kelp - can securily attach. Our team of divers will secure the twine to the structures and regularly monitor the progress of the growing kelp.

Engineering

The farms are submerged in the ocean. In the deeper water we have installed structures that are anchored at around 15 metres below the surface – the perfect depth to maximise access to nutrients and light while keeping the young kelp out of the most violent movement of the waves.

marine monitoring

Our dedicated marine monitoring team regularly check on the kelp and keep track of the biodiversity observed. They use a range of different methods including methods like acoustics, visual observations, water sample analysis, and environmental DNA. We also regularly measure water quality and analyze dissolved organic carbon in the lab.

harvesting

Once the kelp grows to maturity and starts forming a canopy, some of the biomass is harvested to turn into sustainable alternatives for industries such as agriculture and packaging. Currently the kelp is harvested by hand, but we are working on a fully-automated solar powered emission-free  harvester which would allow us to significantly scale up our operations.

processing

Our kelp is carefully processed to extract its bioactive compounds. Through innovative techniques, we concentrate these compounds into potent biostimulants that increase crop yield, improve soil health, reduce chemical dependency, and improve abiotic stress stress tolerance.

quality control

Quality control is at the core of our operations. Every batch undergoes rigorous testing to ensure consistent performance, which is crucial for biostimulants to perform consistently in varying agricultural environments. Rigorous testing ensures that our products deliver reliable, optimal results, every time.

R&D

The R&D team valorizes all components of the kelp. Our new products include a bio-based leather alternative, as well as blended fabrics and coatings. We extract alginates and fucoidan, which can be used in cosmetics, nutraceuticals and as input materials for bio packaging or as gelling agents.

how we do it

Innovation is at the heart of what we do. It isn’t just about “tech”, innovation is actually very human— it takes heart, it takes soul; from everyone involved. Because big innovation has big impact on the planet and people.

Meet the team

We are so proud of our hard-working Kelpies, who work tirelessly to make our oceans a little better every day.
Tuwilika Melania Amunyela
Kelp Cultivation Engineer
There is no lack of enthusiasm and ambition in Tuwilika. Raised in the costal town of Walvis Bay, but born in Outapi, she holds a degree in Mechanical Engineering from the University of Namibia. Her emphasis is on designing, building, and testing mechanical systems. As an introvert, she enjoys soothing walks by the beach, listening to music and reimagining non fiction books she reads.
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Jodi Nel-Parker
Regulatory Lead
Chef turned Regulatory Specialist, Jodi was born in Cape Town, South Africa, and pursued a degree in Hospitality Management. She commenced her career as a Chef de partie in Fort Myers Beach, Florida. Following her return to South Africa, she worked as an Assistant General Manager at a restaurant, during which time she furthered her education by completing a course in Human Resources. In the year 2017, her career in the seaweed agricultural industry commenced. Jodi specializes in the registration of products related to seaweed biostimulants and liquid fertilizers. She enjoys cooking and cherishing time with her family. An interesting fact: Jodi possesses an allergy to seaweed.
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Lillian van den Merwe
Regulatory Specialist
Lillian joined the seaweed agriculture industry in 2018 and has since gained experience across customer service, product registration, office management, and Social & CSR initiatives. Her professional background also includes roles in vehicle sales and auctioneering support. Passionate about sustainability and the ocean, Lillian enjoys surfing, cooking, spending time with her family, and staying active through high-energy challenges. Ironically, despite her love for the ocean, she doesn’t eat fish.
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Daniel Hooft
Founder, CEO
Daniel has over 20 years’ experience in various executive roles gained with Royal Dutch Shell in 7 different countries. He has a track record of delivering extraordinary business results by identifying technical and commercial opportunities and acting on them decisively. Daniel is passionate about the sea and the complex Anthropocene world we live in.
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Theresa Rudolf
Junior Analyst
Theresa has a background in business with broad experience across different industries, from hospitality through the creative industries to NGO work. A trip to Namibia in 2025 as a tourist left her captivated by the country’s nature and wildlife, and since then she’s been committed to supporting local conservation initiatives. As an analyst, she combines two of her strong suits, analytics and storytelling, to help advance Kelp Blue’s mission.
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Darryl Smith
Marine Operations Lead
From Walvis Bay, Namibia. 9 years experience in marine Ops including diving & seafaring. Held chief officer position on a supply vessel specialized in cargo handling offshore transport. Commercial diving experience in vessel inspection and marine construction. His 5k personal best is 20.45, which is not as fast as some of the vintage cars he loves, but he will keep trying.
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Caroline Slootweg
Co-founder Kelp Blue
A start-up, change management and digital transformation specialist, Caroline has worked at Unilever, WPP, in mar-tech and agri-tech. Her purity of purpose expresses itself as clarity, simplicity and speed. Caroline sailed half-way around the world and across the Pacific Ocean in the Clipper Round the World yacht race and is also a keen forager and traveller.
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Jaqueline Kachidza
Head of Product Innovation & Portfolio Strategy
Deep passion for creating sustainable products. Fascinated by chemistry and what one can do. Love hiking and scaling the Western Cape mountains Appreciation for viniculture and the craft behind premium wines I think fragrances are are nature 's gift to humanity nothing beats the company of family and friends while sipping a glass of Pinotage or better a Karen Kingsbury novel, glass of syrah and a massive canopy of mountains with some wild life (something about baby baboons and monkeys) faith, love and hope
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vision 2029

By 2029, our goal is to remove over 1 million tons of CO2 annually through 70,000 hectares of Giant Kelp farms located 30-100 km offshore from Lüderitz. These farms benefit from the Benguela Current, which is twice as productive as the Chile current and nine times more productive than the California current. This results in a 10%-20% increase in regional fish stocks and biodiversity, creating over 400 local jobs and indirectly supporting 800-1,000 more.

Careers

We’re not a  ‘business as usual’ scale-up. We value originality and creativity, expect a healthy dose of common sense, that you are a problem solver by nature and that you’re comfortable getting on with tasks in an unstructured environment.

If you feel like you’re a good fit, please get in touch. You might be what we are looking for and we don’t even know it.

We’re always on the look out for those who want to join us on our journey to leave the planet in a better place. Send us an email with your resume to newkelpies@kelp.blue

Transform Your Farm with StimBlue+

Ready to boost your yields and enhance soil health? Contact our team of agronomists to learn how StimBlue+ can benefit your farm. Our team is ready to answer all your questions, comments, and requests.

Or give us a call, WhatsApp only:
+32 (0)4 70 80 64 57

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