About Kelp blue

We harvest cultivated kelp to produce ingredients for agriculture, pharmaceuticals, and textiles.

To restore our planet to equilibrium, or even to abundance, we need to come together to find cost-effective, long term and environmentally sustainable solutions. At Kelp Blue, we believe we’ve found one such solution: growing and managing large-scale Giant Kelp forests.

The process

The Hatchery

The sorus tissue, the fertile material that is found on mature kelp blades, is taken to our hatchery. A safe and controlled environment where we nurture the kelp from near microscopic gametophytes, through to sporophytes - the multicellular leaf-like stage. Once big enough, the sporophytes are attached to a special wire and made ready to be planted in the ocean.

outplanting

At the out-planting stage, the twine is wrapped around our farm structures. Our farm uses lines and ropes onto which the holdfast - the root-like foot of the kelp - can securily attach. Our team of divers will secure the twine to the structures and regularly monitor the progress of the growing kelp.

Engineering

The farms are submerged in the ocean. In the deeper water we have installed structures that are anchored at around 15 metres below the surface – the perfect depth to maximise access to nutrients and light while keeping the young kelp out of the most violent movement of the waves.

marine monitoring

Our dedicated marine monitoring team regularly check on the kelp and keep track of the biodiversity observed. They use a range of different methods including methods like acoustics, visual observations, water sample analysis, and environmental DNA. We also regularly measure water quality and analyze dissolved organic carbon in the lab.

harvesting

Once the kelp grows to maturity and starts forming a canopy, some of the biomass is harvested to turn into sustainable alternatives for industries such as agriculture and packaging. Currently the kelp is harvested by hand, but we are working on a fully-automated solar powered emission-free  harvester which would allow us to significantly scale up our operations.

processing

Our kelp is carefully processed to extract its bioactive compounds. Through innovative techniques, we concentrate these compounds into potent biostimulants that increase crop yield, improve soil health, reduce chemical dependency, and improve abiotic stress stress tolerance.

quality control

Once the kelp grows to maturity and starts forming a canopy, some of the biomass is harvested to turn into sustainable alternatives for industries such as agriculture and packaging. Currently the kelp is harvested by hand, but we are working on a fully-automated solar powered emission-free  harvester which would allow us to significantly scale up our operations.

R&D

The R&D team valorizes all components of the kelp. Our new products include a bio-based leather alternative, as well as blended fabrics and coatings. We extract alginates and fucoidan, which can be used in cosmetics, nutraceuticals and as input materials for bio packaging or as gelling agents.

how we do it

Innovation is at the heart of what we do. It isn’t just about “tech”, innovation is actually very human— it takes heart, it takes soul; from everyone involved. Because big innovation has big impact on the planet and people.

Meet the team

We are so proud of our hard-working Kelpies, who work tirelessly to make our oceans a little better every day.
Kathryn Saducas
New Product Development and Partnerships
Kathryn brings a wealth of experience, having worked with startups, scaleups and large corporates to drive innovation and growth. She is passionate about people and the planet and has recently earned her Masters in Sustainability. Before joining Kelp Blue, Kathryn co-founded a sustainable fashion tech startup and in her spare time she mentors budding entrepreneurs to help them bring their ideas to life. Having grown up by the beach, Kathryn loves swimming, diving and anything to do with the ocean.
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Richard van den Broek
Blue Tech Innovator
Richard is a creative problem solver with a multi-disciplinary background. He holds an Msc in Maritime Economics and has hands-on experience as marine technician, software developer, entrepeneur and product manager. He loves the outdoors and enjoys bringing new ideas to life – always ideating, designing, building. He has a passion for boatbuilding and will one day build his own sailing vessel and circumnavigate the world (stopping at all Kelp Blue locations)!
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Hilinganye Andreas
Biosystems R&D Specialist
From the north of Namibia, Hilinganye discovered a strong attraction to the ocean during her university years. A dedicated biosystems R&D specialist, she leads innovative research in kelp cultivation optimization. She has a background in fish and shellfish farming, and hatchery seaweed propagation and has recently completed her Master’s in Fisheries and Aquatic Sciences. Hilinganye is committed to advancing aquaculture for a sustainable future and is known for her curios mind. She embodies the qualities of an introverted extrovert, combining deep thoughtfulness with the ability to engage and inspire others.
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Iryna Kucherevska
Office Administrator
Iryna moved to the Netherlands 1.5 years from Ukraine. She is experienced in office administration and in human resources and previously worked as an economist in the banking sector. Iryna keeps our office humming! She loves reading books, looking at the sea and learning new things.
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Daniel Hooft
Founder, CEO
Daniel has over 20 years’ experience in various executive roles gained with Royal Dutch Shell in 7 different countries. He has a track record of delivering extraordinary business results by identifying technical and commercial opportunities and acting on them decisively. Daniel is passionate about the sea and the complex Anthropocene world we live in.
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Jacobinda Haidongo
Health and Safety Manager
Meet Jacobina, who is truly perfect for the job. Not only because she has 14 years of experience in Health and Safety, but mostly because ensuring people’s safety at work brings her true happiness. She absolutely loves the sea because it’s where she finds peace, calmness, and happiness. Sitting by the shore and listening to the waves is something she finds breathtaking. Working in a team is her jam, and she enjoys making new memories with her colleagues.
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Anouk Bosman
Marketing & Communications Lead
Introducing Anouk. A little energy ball with a constant smile on her face. She has worked in digital marketing and e-commerce in the sports industry and in consultancy, but quickly fell in love with seaweed when she discovered its potential (who wouldn’t!), and joined Kelp Blue. Living in Paris, Anouk is always looking for something new. Spot her volunteering at the Olympic Games this summer.
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Reime Cloete
Marine Monitoring Data Analyst/Engineer
Meet Reime, born and raised in Luderitz, recent computer science graduate majoring in software development and currently doing her honors thesis based on drones in agriculture and how they can be used to promote sustainable farming in indigenous communities. Reime has been working in Robotic Process Automation for the past 3 years but really wanted to have more “impact on the ground” so joining the Kelp Blue Team was a match made in heaven. Reime is a real travel bug, particularly to places that have a beach because no matter where in the world it is, being close to the ocean always feels like home to her.
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vision 2029

By 2029, our goal is to remove over 1 million tons of CO2 annually through 70,000 hectares of Giant Kelp farms located 30-100 km offshore from Lüderitz. These farms benefit from the Benguela Current, which is twice as productive as the Chile current and nine times more productive than the California current. This results in a 10%-20% increase in regional fish stocks and biodiversity, creating over 400 local jobs and indirectly supporting 800-1,000 more.

Careers

We’re not a  ‘business as usual’ scale-up. We value originality and creativity, expect a healthy dose of common sense, that you are a problem solver by nature and that you’re comfortable getting on with tasks in an unstructured environment.

If you feel like you’re a good fit, please get in touch. You might be what we are looking for and we don’t even know it.

We’re always on the look out for those who want to join us on our journey to leave the planet in a better place. Send us an email with your resume to newkelpies@kelp.blue

Transform Your Farm with StimBlue+

Ready to boost your yields and enhance soil health? Contact our team of agronomists to learn how StimBlue+ can benefit your farm. Our team is ready to answer all your questions, comments, and requests.

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